Marc Jacobs Daisy Dream Eau de Toilette 100ml Spray

Marc Jacobs Daisy Dream Eau de Toilette is a 100ml fresh, fruity-floral fragrance for women — a soft, slightly aquatic spin on the iconic Daisy signature, presented in the brand's signature daisy-topped flacon. Juicy pear, jasmine and a luminous coconut-water dry-down make it a romantic, easy-to-wear daytime favourite.

About Daisy Dream

Marc Jacobs is the American fashion house known for its playful, slightly whimsical perfumery — and the Daisy line is its most iconic fragrance franchise, instantly recognisable thanks to its sculptural floral-topped bottles. Daisy Dream, launched in 2014 by master perfumer Alberto Morillas with Ann Gottlieb, is a more dreamy, slightly aquatic interpretation of the original 2007 Daisy — a soft, wisteria-led floral that has become beloved for its romantic, slightly hazy character.

Fragrance notes

• Top: blackberry, pear, grapefruit
• Heart: wisteria, lychee, jasmine
• Base: musk, white wood, coconut water

How it wears

Daisy Dream opens with a juicy, slightly tart fruit accord — blackberry and pear lifted by sparkling grapefruit, giving an immediate impression of freshness and softness. The heart turns delicately floral, with wisteria and jasmine creating a romantic, slightly dewy bouquet, while lychee adds a soft, juicy sweetness. As it dries down, clean musk, soft white woods and a luminous coconut-water accord wrap the composition into a slightly aquatic, slightly creamy finish that lingers gracefully.

Who it's for

Daisy Dream is for women who love romantic, fruity-floral perfumery — wearers who enjoy soft, daydream-style scents, fans of the wider Daisy line who want a more aquatic-feeling sister fragrance and those building a daytime signature scent. It is a particularly popular gift choice thanks to its instantly recognisable bottle, broad appeal and accessible price.

How and when to wear it

This is a true daytime, year-round fragrance and is at its most flattering through spring and summer, when the fruit-and-floral opening really sings. Spray onto pulse points — the inside of the wrists and the base of the throat — and avoid rubbing the wrists together so the wisteria-jasmine heart can develop. A light mist on a scarf or hair is a lovely way to keep the soft white-wood dry-down close as the day goes on.

Specifications

• Brand: Marc Jacobs
• Fragrance: Daisy Dream
• Concentration: Eau de Toilette
• Format: 100ml spray
• Year launched: 2014
• Perfumers: Alberto Morillas, Ann Gottlieb
• Family: floral, fruity, aquatic
• Gender: women